Artist Development Series: Build a Dynamic Marketing System for Your Art

InstructorBecky Sciullo
ScheduleWednesdays · 6:00 PM to 8:30 PM
DatesMay 3–31, 2023
LevelAll Levels
CostMembers $100.00 · Non-Members $125.00

register online

Class Meets 5/3, 5/17, 5/31 only

Learn to set up a system that will serve as the foundation for marketing  your art. This three-part program includes speaker notes and useful handouts.  You will need to be able to access Zoom to participate. 

Session One focuses on using a website as a central artists hub, serving artists as they start and grow their business. For artists without a website or those already in the process of creating one.  

Session Two covers the importance of finding a target market for your work and why it is essential for sales. I will teach you a four-step process to grow and communicate with your audience of collectors, fans, and followers.   

Session Three dives into how to deliver consistent content across various marketing channels such as social  media, email marketing, and targeted campaigns. It also offers strategies to manage time effectively as you put your systems into practice.   

Presenter Bio: Becky Sciullo is an art marketing consultant and presenter who helps visual arsts  with sales and markeng strategies. Her work in art marketing started in 2007  when she helped her father turn a part-time art pursuit into a successful business.  Within a year of working with him, they were written about in The Wall Street Journal. She recieved requests from other arts for similar help, and started her business, Arsan Advantage. Through Arsan Advantage, she supports arts with web-based programs and one-on-one consulting.  Becky has a BA in Communications from Penn State University. She resides in Pittsburgh, PA, with her husband and daughter.  Contact Becky at 412-339-0998 or


Thank you for registering for an online class. All classes are held over Zoom, and your class link will be included in the class confirmation you will receive a few days prior to the start of your class. It is hard for teaching artists to troubleshoot technical difficulties during class time. Please make sure you are able to access Zoom and that your camera and sound work before the start of class. If you need immediate help, call us during open hours at 610.525.0272 ext.110. Zoom support is available 24/7 here. Enjoy your online class!